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Rochester Diversity Council
Corporate Office
1130 1/2 7th St NW, Ste 204
Rochester, MN 55901
507-282-9951
Target Corp. Sets Sights on Diverse Demographic
Glimpse any Target TV commercial or Sunday-paper circular, and you’ll see models of diversity: Caucasian, Hispanic, Black, Asian, able-bodied, disabled, straight, gay. No, it’s not just slick advertising designed to propel some trendy, politically correct, multicultural buzzword. You’ll also see diversity consistently reflected in the company’s Target Team members working in stores and corporate offices; suppliers; community activities; online calendar of cultural events and holidays; merchandise; and, not so coincidentally, its guests. Read more |
Immigrants Create New Markets for Local BusinessesAs Rochester’s population grows and diversifies, its business community struggles to define and target new immigrant markets. “Years ago, when car dealerships finally realized that women were decision makers, they started to target women with their advertising,” explains Station Manager Liz Dahlen, who has been with KTTC for the past 13 years. “When Rochester businesses realize where their markets are, or where they’d like to grow their businesses, they will respond,” says Dahlen. Read more |
Serendipity is not a StrategyHow does a business win a diversity award? Does a distinction as one of DiversityInc’s Top 50 Companies for Diversity, the Employer of Choice Award from Workforce Development, Inc. or a high ranking score in the Human Rights Campaign Foundation’s Human Equality Index happen by accident? Not likely. Several companies headquartered in Minnesota – including Carlson Companies, Allianz Life, General Mills, Faegre & Benson, Dorsey and Whitney, Cargill and Best Buy – have achieved high scores in the Human Equality Index. What is their secret? Read more |
Diversity Council Expands Training OfferingsThe Diversity Council offers interactive workshops and multimedia presentations to help businesses understand and meet the challenges of our changing community. We now have an expanded menu of 16 workshops on a variety of topics designed to fit a range of time frames. The length of most workshops can also be customized to meet the needs of your business. Complimentary training is offered as a benefit for our corporate members; nonmembers may also request the training for a fee. Diversity Council training menu |