In this issue:
Important Links
Spotlight blog of the week: Laura4Literacy
Want free marketing magazines like Business to Business, Business Week and Creativity? No strings attached.
But, we hope you'll decide that you miss us terribly and come back.
Measure twice, cut once
One of the elements of marketing that is least understood is print buying and production. It's not just an art; there is significant science involved as well. To truly do this right, you need to understand color, inks, paper selection, printing processes and much more. When you do, you can save yourself time, money and hassle.
Over the years, we've gathered up our best hints, tricks and lessons and now we've packaged it into a cheat sheet just for our readers.
~ Look for color differences in the proof from your expectations. Note if any screened areas are darker or lighter than you expected.
~ Check for changes in how the text wraps from line to line. Also note any font differences that might have occurred. Are any words missing?
~ Are the photos placed and properly cropped?
~ Make sure the color separations are the same as your printouts.
~ Ask for a "dummy" to check for page sequence and other assembly issues on multi-page projects. It is a good idea to have your proof trimmed and folded like the finished project to make sure the layout is correct.
~ On digital printed projects you can usually request to have your proof printed on the stock the finished piece will be on.
~ If time and budget allows it is a good idea to request a second proof if you made a lot of alterations to the first one.
If you'd like a copy of MMG's Printing 101 document, you can download the PDF here. This will save you both money and time; so don't miss out on this freebie!
Marketing mistakes you can't afford to make
The BIZ is excited to have Drew McLellan (they said that, not me!), Top Dog of McLellan Marketing Group, as its Business Innovations and Networking Luncheon speaker on October 14th.
In today's economy, you need to make sure your marketing efforts are working like a well-oiled machine. Are you sure you're on the right track? What if one or two little tweaks could get you really cooking? Come hear my thoughts on marketing mistakes you absolutely cannot afford to make.
McLellan Marketing Group is a full-service agency that specializes in helping clients discover their true story so they can create love affairs with their customers.
Don't miss this informational presentation that can only make your business better!
$10 for members/$12 for nonmembers
October 14th, 11:30 a.m.
Des Moines Partnership
700 Locust St., Suite 100 (map it)
To register or for more information, contact Cathy Spenceri.
Does your company have a wikipedia page?
In the world of search engine optimization and finadability on the web -- one of today's best solutions is an official wikipedia page.
They're not easy to come by because you can't create one for yourself. A wikipedia trusted 3rd party has to build the page, cite the references and walk through the approval process on your behlaf.
Want to make a dramatic impact on your Google ranking? Contact us today about creating a wiki page for your company.
You've got to read this!
Your cobbler's kids should have kick a** shoes
Free resource of the week - LinkedIn
Over 500 titles. Magazines like Creativity, BusinessWeek and Chief Learning Officer. White papers, e-books. All written for today's business leader.
Free. Yup free.
This week's spotlight is on the book excerpt of "I'm on LinkedIn--Now What???"
Get the most out of this popular business networking site by understanding LinkedIn and why you should use it.
With over 25 million members there is a lot of potential to find and develop relationships to help in your business and personal life, but many professionals find themselves wondering what to do once they signup. Learn the different benefits of the system and best practices so that you can get the most out of LinkedIn.
This excerpt includes Chapter 1 - The Introduction from the "I'm on LinkedIn--Now What???" eBook.
And you can subscribe for free. Check out the titles and sign up for your subscriptions today. Think of it as an incredible professional development opportunity for you and your team!
1430 Locust Street, Suite 200 • Des Moines, IA 50309 • 515-251-8400 • www.mclellanmarketing.com