Could you possibly show more apathy?

I hate to pound on the airlines. They've been bloodied and beaten up enough. But man, they make it easy to shake your head and mutter under your breath.

I flew recently from Des Moines to the west coast, with a plane change in Denver. When we landed in Denver, everyone waited like Pavlov's dogs for the seat belt bell to ring and then leapt from their seat. Only to stand there. And stand there. And stand there.

Finally, the flight attendant got on the PA and announced that the gate agent couldn't figure out how to get the jet way to actually move towards the plane so they'd called in back up.

No apology. No "we know you have connections, we'll call them and explain" or even a "I know this is absurd but..."

Nothing. She did however, go to the galley and grab herself a can of soda. The only thing she could have done that would have been more insulting is if she'd started to file her nails.

I'm not ranting because I missed my connection (I didn't) or because we had to wait 30 minutes (we didn't) or that in the grand scheme of things it ruined anyone's day (I doubt it did) but simply because if there is anything that will kill your business -- it is apathy.

If you don't have a passion for the work you do, the people you serve and the product/service you deliver -- then stop doing it. If you can't get worked up over your work -- find different work.

What does this have to do with marketing? Everything. If you think the customer can't tell whether or not you care, you couldn't be more wrong.

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You really must read this book - Radical Leap

I love books and have decided that I'm going to start spotlighting some of the best business, eleadership and marketing/branding books I know. I hope you'll like this new feature of the Marketing Minute.

Without a doubt, the book I want to introduce you to first is Steve Farber's Radical Leap. I love this book...and re-read it about twice a year, just to remind myself what kind of leader I am capable of being.

This book gave me permission to lead my company, employees and clients the way I knew in my heart was right. Using words like passion and love in the workplace may seem foreign or too soft -- but it is really what it's all about. This book is about business, leadership, energy, audacity and love.

I promise you...this will change the way you manage people, lead your company and think about your customers.

You can buy it from Amazon by clicking here. 

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