We need to push past the fear

I know the recession is real. I know people are losing their jobs, homes and life savings. I get that.

But the truth is...we're letting fear make it worse.

Look around you. Ask other business owners. They will sheepishly admit that business is good. Some, under the promise of anonymity, will confess it's great.

I spoke to a small business owner last week. They're having a fantastic start to the year and everything looks good. They need a new company car. He has the money. Car prices have never been lower. But he's holding off.

Just in case.

Simpson College's (a very well thought of private Iowa college) theater program has a brilliant outreach program, thanks to the Associate Director. She's like a Pied Piper, getting to know theatre kids when they're younger and encouraging them to visit campus, attend their very profitable summer program, etc.

Simpson just announced that despite great enrollment numbers and the construction of a new theatre space - they're eliminating the position.

Just in case.

We have to stop this. A stimulus package alone isn't going to cut it. Do you think any of those stimulus dollars are coming your way? Check the list - you're not on it!

Small business owners are the backbone of this country and we will determine how long we're in this recession. I'm not asking you to spend with reckless abandon. But I am suggesting that we don't get our business advice from the local or national news.

Look around. See how your business is actually doing. And behave accordingly. We can be paralyzed with fear of what might be coming, or we can behave ourselves out of this recession.

But...it is up to us.

 

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Go buy this book.

Steve Farber's new book, Greater Than Yourself, was released today. I was one of the lucky few who got to read the book a few months ago and I'm telling you -- it's a look at leadership in a bold new way. A way that will make you gulp.

Are you really ready to be an extreme leader? Do you want to leave a legacy that matters?

Pick up Steve's new book today -- I promise you, it will get you thinking in a direction beyond where you've ever gone before.

Click here to buy it from Amazon.com .

 

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