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Rochester Diversity Council
Corporate Office
1130 1/2 7th St NW, Ste 204
Rochester, MN 55901
507-282-9951
Welcome, Readers!Reacting to changes in the marketplace isn’t enough—smart businesses anticipate the changes and capitalize on them. To help your organization respond more effectively to our changing diversity, the Diversity Council is pleased to launch the Business Edge, a FREE quarterly electronic newsletter demonstrating economic benefits and common sense strategies for supporting diversity in your organization. Over the next year, the Diversity Council Business Edge will profile successes and challenges, host experts to answer your questions and share best practice techniques, monitor business trends and opportunities, share practical tips to managing diversity, and help your organization effectively maximize the benefits of diversity for your competitive advantage. We hope you enjoy the Business Edge and will share it with others. Supporting diversity is right for people, smart for business. Kristin Mannix, Editor |
Diversity Toolkit Benefits Businesses
Do you have the tools you need to make our diversity your competitive advantage? The Diversity Council’s Diversity Toolkit for Business puts these tools at your fingertips. In February, the Diversity Council delivered its first edition of the Diversity Toolkit for Business to corporate members of the Diversity Council. Designed with the input of local organizations, the Diversity Toolkit for Business provides industry and area specific business cases for supporting diversity, and practical how-to information to capitalize on diversity as a competitive advantage. Find out how the Diversity Toolkit can help you support diversity in your organization. |
Wells Fargo: A diversity leader for 150 years... and countingSince 1856, when Wells Fargo & Co [NYSE: WFC] advertised its new banking and express office in the Spanish-language “Los Angeles Star,” the fourth largest money center bank has built a proud tradition of diversity. Success leaves clues. The Diversity Council spoke with Philomena Morrissey Satre, Diversity Chair for Wells Fargo/Great Lakes & Minnesota, about successful strategies and lessons learned by an award-winning pioneer in the financial services arena. “Competition for customers is extremely high; meanwhile, we're all engaged in a war for talent,” explains Satre about why Wells Fargo has decided to use diversity for strategic advantage in this competitive environment. |
FACTS & TRENDSFact: 91% percent of blacks and 88% of Latinos want more financial institutions to offer culturally sensitive products and services (2005 Yankelovich Monitor Multicultural Marketing Study). |